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THREE-YEAR STUDY PROGRAM

VALUABLE AND BANKABLE KNOWLEDGE FOR A SUCCESSFUL CAREER

Studying at ITEP will allow you to acquire practical skills and experience necessary to efficiently manage your own business, or to work in a well-paid position in successful companies.

After graduating from the three-year study program Business Economics and Entrepreneurship, you will receive a degree that guarantees you possess the optimum knowledge for a wide range of positions, or you can enroll in the fourth year on preferential terms.

Check out the new curriculum by year of study:


FIRST YEAR

FIRST SEMESTER

Business Mathematics

  • Course status: compulsory, first semester
  • ECTS: 7
  • Course objectives: Students will acquire all the knowledge necessary for further education for keeping up with applied professional courses.
  • Course content: Functions of a real variable; Functions of two or more real variables; Applications of functions in economics and business; Differential calculus; Applications of differential calculus in economics and business; Integration (integral) calculus; Applications of integration calculus in economics and business; Linear algebra; Applications of linear algebra in economics and business (Leontief model, optimization of the linear objective function from two or more variables), Arrays and rows in mathematics; Applications of arrays and rows in financial mathematics.
  • Reading list: Petrović Ž: POSLOVNA MATEMATIKA, FPE, Beograd, 2009.

Management

  • Course status: compulsory, first semester
  • ECTS: 7
  • Course objectives: Introducing students to the basic elements of management and system management; training students for planning, organization both in manufacturing companies and service providers, motivation, communication and leadership of employees, as well as for control of the work process and results. Course outcome: Acquiring the knowledge necessary to perform tasks in the field of management.
  • Course content: 1. Introduction to management. Concept and development of management. Managers. Functions, roles and principles of management. 2. Historical development of management. Beginnings of organized labor. Scientific management. Administrative approach. Behavioral approach. Quantitative management. Systematic approach. Situational approach. 3. Planning. Decision-making. Setting goals and defining their realization. Planning methods and techniques. 4. Organization. Organizational structure. Organizational design. Organizational structure models. Systematization of job positions.  Recruitment and selection of employees. 5. Management. Organizational behavior. Groups and teams. Motivating employees. Leadership. 6. Control. Organizational performance. Measurement and comparison. Control techniques.
  • Theory: Lectures are carried using the combined “ex cathedra v case” method. Theoretical instruction makes up 50% of class load and is carried out using the “ex cathedra” method, whereas the rest of the content is carried out using the “case” method, i.e. by presenting cases that illustrate the theoretical part.
  • Practicals: Seminar papers comprise the preparation and development of a seminar paper, and its defense.
  • Reading list: Sravrić B., Đokić A., Osnovi menadžmenta, MPower d.o.o. Banja Luka, 2009.

Business Informatics

  • Course status: compulsory, first semester
  • ECTS: 7
  • Course objectives: Familiarizing students with the basic concepts in informatics, technological components of a computer, computer networks and related software. Mastering the use of a personal computer, its operating system, basic software components of MS Office, and the use of Internet services.
  • Course outcomes: Ability to use a personal computer, associated operating system, software suite for office or home business and to use Internet services.
  • Course content
  • Theory: Systems, cybernetics and information systems: concept, properties and classification of systems; concept and application of cybernetics in system management; concept, classification and components of information systems. Computer hardware: Concept of a digital computer system; central processing unit; input devices, output devices, input/output devices, external memories. Arithmetic-logic foundations of a computer system: number systems and codes; arithmetic in a binary numeral system; basic logic operations; instructions and commands. Computer software: concept and classification of software; operating systems and their properties; Windows operating system; application software; MS Office software suite. Computer networks: concept and types of computer networks, transmission media, network devices, remote data processing, computer network architecture, protocols, and topologies. Internet: concept, origins and development of Internet; Internet protocols; Internet services; Internet connection; Internet security.
  • Practicals: Identifying components of a personal computer and computer networks. Familiarization with the Windows operating system. Working with MS Office suite (Word, Excel, PowerPoint). Using Internet Explorer browser and Outlook Express. Introduction to and application of Internet services.
  • Reading list: N. Bračika: “Informacione tehnologije”, Fakultet za menadžment malih i srednjih preduzeća, Beograd, 2008. M. Todorović, D. Ćosić: “Informacione tehnologije”, Beogradska poslovna škola, Beograd, 2006.

Macroeconomics

  • Course status: compulsory, first semester
  • ECTS: 6
  • Course objectives: The main objective is to introduce students to the basic laws of macroeconomics and macroeconomic relations on which modern economies are based. Studying macroeconomic equilibrium, macroeconomic aggregates, investments, commodity exchange, balance of payments, living standard, and other macroeconomic categories. Special part of the course is dedicated to economic growth and instability, unemployment, inflation. We will also study the basic laws that govern the operation of modern economies. Course outcomes: After mastering this course, students will understand how an economic system operates, the importance of determining and implementing an economic policy, etc. They should also understand the importance of determining and implementing both national and regional development strategies.
  • Course content: Economics, macroeconomics and microeconomics. Social production and its general characteristics. Economic growth and development. Indicators and factors of economic growth and development. Aggregate production and its expressions. Basic mechanisms of economic operations and development management: economic system and economic policy. International macromanagement – macroeconomic categories (balance of payments, investments, sustainable economic development, living standard, etc.). Macroeconomic equilibrium. Cost-push and demand-pull inflation. Labor market and unemployment. Business (economic) cycle and the role of the state. Macroeconomic transition.
  • Reading list: dr Nikola Petrović, Makroekonomija, FPE, Beograd, 2009. Prof. dr Bogdan Ilić, Makroekonomija, VPŠ, Čačak, 2006.

Seminar Paper

  • Status: compulsory, first semester
  • ECTS: 3
  • Description: Seminar paper is a student’s individual professional paper that aims at expanding and deepening the knowledge of a particular area. It addresses a narrow, specific topic, with the idea of bringing a current issue in focus and providing certain innovations in traditional approaches. The purpose of the seminar paper is to develop the skills of writing a comprehensive presentation and overview of a particular issue, to develop the ability of data usage, and create a basis for writing more complex individual papers. The first step in writing a seminar paper is choosing a topic. Suggestions regarding the topic may be provided by teachers, or students depending on their knowledge of a particular area. The topic may be related to both theoretical and practical aspects of a certain area. In both cases, it must meet the criteria of curentness, relevance, concreteness, accuracy, content specificity, etc. After choosing a topic, the next step is to consult the mentor regarding the selection of the material.
    The structure of the seminar paper comprises the title page, contents, introduction main part, conclusion and bibliography. When writing a seminar paper, it would be desirable to use relevant quotes so as to expand and extend the topic, as well as footnotes to explain specific problems, concepts or personalities mentioned in the text in more detail. Students should also think about the style. The style and language of the seminar paper should correspond to the scientific discourse, without expressive or colloquial elements. Sentences should be grammatically correct, clear and concise. Each sentence should serve the purpose of expanding and illustrating the chosen topic. It would also be advisable to use tables, charts, images and illustrations, especially where necessary. 

SECOND SEMESTER

Business Economics

  • Course status: compulsory, second semester
  • ECTS: 7
  • Course objectives: Familiarizing students with the laws and all other factors that impact the efficiency and development of a company. Introducing companies as subjects of market economy, growth and development of companies. Current issues in the operation of modern companies and adaptation to domestic and global environment. Students should acquire knowledge that allows them to master the material in undergraduate academic studies.
  • Course outcomes: After successfully mastering the study program, students will be able to identify the basic trends in companies’ business operations, as well as the requirements for our national economy’s integration into the global division of labor. The knowledge and skills acquired in this course will allow them to successfully navigate various situations and to directly participate in economy.
  • Course content:
  • Theory: Origins and development of economics as a science, fundamentals of entrepreneurship, characteristics of a company, types of companies by size, organization, activity and ownership. Company as a subject of market economy, managing company assets, cost management, business result management, and profit distribution management. Students will also study business efficiency of companies, their growth and development, and the basics of operational and strategic management.
  • Practicals: Familiarizing students with concrete practical examples referring to the on-site organization, operation and management of companies and other economic entities.

Reading list: Vujović S: POSLOVNA EKONOMIJA, FPE, BEOGRAD, 2009.

Business Statistics

  • Course status: compulsory, second semester
  • ECTS: 7
  • Course objectives: Understanding the logic behind statistical (inductive-probabilistic) reasoning. Learning to calculate and correctly interpret the basic statistic indicators, mastering the most important (basic) statistical methods, assumptions and restrictions in their application, and learning to interpret the results obtained. Learning to correctly read and interpret the results of the appropriate software packages. Course outcomes: After completing the course, students will be able to independently perform simple statistical analysis of phenomena in economics and business possessing the inherent nature of stochastic variables.
  • Course content:
    • Why should we study statistics and its application in economics and business;
    • Importance of collecting, organizing and grouping statistical data in business practice;
    • Definition and classification of random variable; Mathematical expectation;
    • Elements of probability calculus;
    • Concepts of probability calculus and their application in economics and business;
    • Discrete random variable function and its applications in economics and business;
    • Continuous random variable function and its applications in economics and business;
    • Population and sample statistics, and its applications in economics and business;
    • Probability function distribution and its applications in economics and business;
    • Central tendency measurement and its applications in practice;
    • Random variable measurements and dispersions with applications in business practice;
    • Statistical reasoning, confidence intervals, hypothesis testing with applications in economics and business;
    • Regression analysis, trend analysis, indices with applications in economics and business.
  • Reading list: POSLOVNA STATISTIKA, Beograd, FPE, 2009 M. Žižić, M. Lovrić, D. Pavličić, Metodi statističke analize, EF, Beograd, 2005. O. Bošković, R. Dragutinović, D. Pavlicić, M. Lovrić, Metodi statističke analize – Zbirka rešenih zadataka, Ekonomski fakultet, Beograd, 2005

Sociology of Management

  • Course status: compulsory, second semester
  • ECTS: 7
  • Course objectives: Expanding general knowledge of the world and age we live in; acquiring concrete knowledge of the key processes in both global and individual societies, including societies undergoing democratic transition such as ours; broader understanding of the phenomenon of work and ongoing processes of its transformation; raising student awareness regarding certain particularly important issues of modern life, such as human rights and freedoms, gender and gender relations, respect for others and tolerance of diversity, etc; strengthening one’s self-esteem and facilitating appropriate student orientation in the world and age we live in.
  • Course content:
    • Theory: management as a social phenomenon, importance of management as a human governance activity – then and now, sociological concept of man, managers as a separate social group, managerial education – future challenges, environmental protection as the only  guarantee of survival, environmental crisis and management, sociological aspects of environmental protection, approach to globalization, new technologies, virtual business and information security, impact of globalization on management, impact of society on business ethics, business ethics and morality, corporate social responsibility and managerial responsibility, corporate culture as a business factor, culture and multiculturalism, cultural diversity management, economic activities and economic processes in a workgroup, forms and organization of workgroups, employee morale and workgroup, sociological aspect of communication, communication types in an organization, Internet as a means of communication, social aspects of leadership, leadership and management, authority and power in leadership, sociological aspects of conflict, nature of competing interests, types of conflict.
  • Reading list: Rakas S., Đokić A., Sociologija menadžmenta, M. Power, B. Luka 2009.

Business English

  • Course status: compulsory, second semester
  • ECTS: 6
  • Course objectives: Acquiring the minimum grammatical, lexical, and orthographic knowledge and automated skills, using English as a means of communication, improving comprehension, speaking, writing and reading skills. Course outcomes: Students will be able to understand standard business correspondence and to read texts from the given professional field.
  • Course content
    • Theory: Preparing students to engage in international communication by developing their language skills (speaking, comprehension, reading and writing). Adopting a relevant vocabulary, professional and technical lexis, the most effective collocations and phrases, training students to read professional literature.
    • Practicals: Exercises complement the lectures.
  • Reading list: Predmetni nastavnik: POSLOVNI ENGLESKI JEZIK, FPE, Beograd, 2009 Piljić J. Business English with correspondence, VPŠ, 2006.

Seminar Paper

  • Status: compulsory, second semester
  • ECTS: 3
  • Description: Seminar paper is a student’s individual professional paper that aims at expanding and deepening the knowledge of a particular area. It addresses a narrow, specific topic, with the idea of bringing a current issue in focus and providing certain innovations in traditional approaches. The purpose of the seminar paper is to develop the skills of writing a comprehensive presentation and overview of a particular issue, to develop the ability of data usage, and create a basis for writing more complex individual papers. The first step in writing a seminar paper is choosing a topic. Suggestions regarding the topic may be provided by teachers, or students depending on their knowledge of a particular area. The topic may be related to both theoretical and practical aspects of a certain area. In both cases, it must meet the criteria of curentness, relevance, concreteness, accuracy, content specificity, etc. After choosing a topic, the next step is to consult the mentor regarding the selection of the material.
    The structure of the seminar paper comprises the title page, contents, introduction main part, conclusion and bibliography. When writing a seminar paper, it would be desirable to use relevant quotes so as to expand and extend the topic, as well as footnotes to explain specific problems, concepts or personalities mentioned in the text in more detail. Students should also think about the style. The style and language of the seminar paper should correspond to the scientific discourse, without expressive or colloquial elements. Sentences should be grammatically correct, clear and concise. Each sentence should serve the purpose of expanding and illustrating the chosen topic. It would also be advisable to use tables, charts, images and illustrations, especially where necessary. 


SECOND YEAR

THIRD SEMESTER

Management of Small and Medium-sized Enterprises

  • Course status: compulsory, third semester
  • ECTS: 7
  • Course objectives: The aim of this course is to help students master the basic knowledge of: role of small and medium-sized enterprises in global and domestic economy, strategies for the development of SMEs, programs, measures and activities referring to the establishment and development of SMEs, financial, marketing, legal and other functions of small and medium-sized enterprises, etc.
  • Course outcomes: Theoretical, practical and applicable knowledge and skills needed to acquire a college degree in economics.
  • Course content:
    • Theory: Historical overview of the development of small and medium-sized enterprises (SMEs), position and role of SMEs in global and domestic economy, basic characteristics of SMEs, organization of SMEs, entrepreneurship and the foundations of the management strategy in modern economy, investment management and investment project evaluation, indicators of SME development, function of marketing in SME, information and communication technologies in SMEs, consulting for SMEs, case studies.
    • Practicals: Visiting typical manufacturing enterprises and service providers.
  • Reading list: Đurić Z: Menadžment malih i srednjih preduzeća, BPŠ, Beograd, 2005. Radić D: Menadžment malih i srednjih preduzeća, BPŠ, Banja Luka, 2006.

Marketing and Internet Marketing

  • Course status: compulsory, third semester
  • ECTS: 7
  • Class load: 3+2
  • Course objectives: Introducing students to the theory of marketing and its basic principles, marketing management, marketing research, marketing mix, marketing information system, SWOT analysis, laws and strategies of internet marketing.
  • Course content:
  1. Marketing theory
    2. Marketing as business concept and function
    3. Marketing management, Macro and micro marketing
    4. Marketing information system, Marketing planning
    5. Marketing mix, Marketing new products, Marketing research
    6. Offline and online marketing, SWOT analysis
    7. Consumer behavior, Direct marketing, Promotion, Advertising
    1st partial exam/test
    8. Public Relations, Telemarketing, Internet marketing
    9. Sales, Marketing and online selling, Products and services suitable for Internet selling
    10. Principles of developing a selling website, Strategic Internet marketing
    11. Cyber marketing mix, Demographic characteristics, profile, categories and activities of Internet users
    12. Direct Internet marketing, SEO, Email marketing, Contextual advertising
    13. Marketing on social networks, Other strategies and techniques of Internet marketing
    14. Statistics
    2nd partial exam/test
    15. Trends in Internet marketing, After-sales communication and activities
  • Reading list:
  1. Vinka Filipović, Milica Kostić: Marketing i menadžment, FON, 2009.
  2. Valentin Kuleto, Marketing I i II, Priručnik,
  3. Vladimir Simović, Marketing i Internet marketing, skripta u elektronskoj formi
  4. Filip Kotler, Veronika Vong, Džon Sonders, Geri Amstrong, Principi marketinga, MATE, 2007.
  5. Dragan Varagić, Vodič kroz pakao i raj Internet marketinga, Prometej, 2002

Strategic Management

  • Course status: compulsory, third semester
  • ECTS: 7
  • Course objectives: Introducing students to the importance of the creating and measuring strategic behavior values. Teaching students about the causes and mechanisms of value creation and realization. Helping them to master technical skills that will allow them to manage the process of value creation and realization through strategies and supplementary planning decisions. Course outcomes: Training students to analyze the strategic management process, i.e. a pragmatic approach to identifying basic steps, from strategic analysis to implementation and control of chosen strategies.
  • Course content
    • Theory: Concept, importance and development of a strategy. Defining strategic management. Role of corporate management and stakeholder management. Basic strategic indicators. Analysis of an organization’s external environment. Predictions. Classification of strategies. Formulating strategies at business unit level. Accelerated growth and diversification strategies. Organizational growth and development. Strategy evaluation. Strategic implementation – effective organizational design, Strategic leadership. Strategic control.
    • Practicals: Exercises follow lecture dynamics.
  • Reading list:  Petković dr Todor: Strategijski menadžment, FPE, Beograd, 2009.

Business Ethics

  • Course status: compulsory, fourth semester
  • ECTS: 6
  • Course objectives: Educating students to adopt a business-humanist view of the world and a humanistic attitude toward work and people at work. Teaching them how to professionally formulate staff and understand the behavior of people in the workplace. Adopting the rules of business conduct and etiquette in interpersonal business communication.
  • Course outcomes: After successfully mastering the study program, students will adopt a culture of interpersonal communication, patterns of conduct, dress code, how to communicate and treat subordinates and superiors, as well as domestic and foreign partners.
  • Course content
    • Theory: In terms of theory, students will initially attend lectures in business philosophy, ethics as a science of morality, and business ethics. Position, role and importance of business ethics in creating corporate culture and climate, in developing an information and communication system, management system, especially leadership, in shaping interpersonal relationships in the workplace, decision-making system, control and responsibility motivation. The course will also explain the manifestations, causes and consequences of violations of business ethics and crisis ethics, economic crime, bribery, corruption, charging for services and quantities customers didn’t receive, frauds and other misconducts.
    • Practicals: Exercises will analyze specific forms of ethical and unethical conduct. We will study examples from existing practice, but also simulate cases that may appear in real life.
  • Reading list
    • De Džordž, R.T.: Poslovna etika, Filip Višnjić, Beograd, 2003.
    • Džon Dramond, Bil Bein: Poslovna etika, Klio, 2001.
    • David Robinson: Poslovni bonton, Grmeč, Beograd, 1995.

Seminar Paper

  • Status: Compulsory, third semester
  • ECTS: 3
  • Description: Seminar paper is a student’s individual professional paper that aims at expanding and deepening the knowledge of a particular area. It addresses a narrow, specific topic, with the idea of bringing a current issue in focus and providing certain innovations in traditional approaches. The purpose of the seminar paper is to develop the skills of writing a comprehensive presentation and overview of a particular issue, to develop the ability of data usage, and create a basis for writing more complex individual papers. The first step in writing a seminar paper is choosing a topic. Suggestions regarding the topic may be provided by teachers, or students depending on their knowledge of a particular area. The topic may be related to both theoretical and practical aspects of a certain area. In both cases, it must meet the criteria of curentness, relevance, concreteness, accuracy, content specificity, etc. After choosing a topic, the next step is to consult the mentor regarding the selection of the material.
    The structure of the seminar paper comprises the title page, contents, introduction main part, conclusion and bibliography. When writing a seminar paper, it would be desirable to use relevant quotes so as to expand and extend the topic, as well as footnotes to explain specific problems, concepts or personalities mentioned in the text in more detail. Students should also think about the style. The style and language of the seminar paper should correspond to the scientific discourse, without expressive or colloquial elements. Sentences should be grammatically correct, clear and concise. Each sentence should serve the purpose of expanding and illustrating the chosen topic. It would also be advisable to use tables, charts, images and illustrations, especially where necessary.

FOURTH SEMESTER

Human Resource Management

  • Course status: compulsory, fourth semester
  • ECTS: 7
  • Course objectives: In the modern era, management has developed into a separate profession, so studying this discipline has become very important not only for professionals in the field of economics, but for others as well.  This is why familiarizing students with the subject, goals, and functions of human resource management is very significant.
  • Course outcomes: After successfully adopting the content of this course, students will learn how to approach and treat people in their company, how to introduce them to the work process, motivate, educate and reward them so as to achieve the best possible economic results, and create a positive and favorable working culture and climate.
  • Course content
    • Theory: Introduction to human resource management. Concept and development of human resource management. Importance and role of HRM. Planning and providing human resources. Organizational structure. Systematization of work positions. Recruitment. Selection. Performance measurement. Defining performance. Fluctuation and absenteeism. Human resource development. Learning and development. Career development. Relations with employees. Employees’ health and safety. Legal framework for employee relations. Employee empowerment. Rewarding employees. Employee motivation. Establishing a reward system.
    • Practicals: In practical classes, we will analyze concrete examples from practice and draw conclusions. We will simulate particular situations and find ways, methods and means to solve them.
  • Reading list:  Đokić A.,UPRAVLJANJE LJUDSKIM RESURSIMA, M Power, Banjaluka 2008. Petković V: Menadžment ljudskih resursa, VPŠ Čačak, Beograd, 2006. Džejms A. F i dr.: Menadžment, Želing, Beograd, 1998.

Microeconomics

  • Course status: compulsory, second semester
  • ECTS: 7
  • Course objectives: Microeconomic analysis studies economic activities of individual economic units. The object of analysis is the behavior of a representative enterprise, consumers and their interaction. This problem is approached at an intermediate level, i.e. corresponding to the globally used term Intermediate Microeconomics. The course links economic theory and applied analysis in the form of econometric research. This is why this course is particularly important for students who (i) want to expand their knowledge of economic theory; (ii) expect they will get an opportunity to apply theoretical knowledge on practical, business or economic-political problems; (iii) seek to mathematically model economic and social processes. Upon completing the course, students will be able to follow and understand models of economic behavior used worldwide within the main trend in economic theory, as well as to analytically approach the solution of practical problems.
  • Course content: Subject matter is grouped into six large topic areas, each requiring approximately 10 classes, i.e. two and a half weeks. These topic areas include: 1. consumer choice and demand functions; 2. production, costs and profit maximization; 3. market supply and demand, equilibrium, comparative statistics; 4. monopoly and imperfect competition; 5. intermediate exchange and capital markets; 6. uncertainty, externalities and public decisions.
  • Reading list: Hal R. Varijan Mikroekonomija: moderan pristup , Beograd: Ekonomski fakultet.

Entrepreneurship

  • Course status: compulsory, fourth semester
  • ECTS: 7
  • Course status: Introducing students to the purpose, key factors and business functions of entrepreneurship, and instructing them how to identify determinants of entrepreneurship, techniques and methods of designing and promoting development. Students should be familiarized with entrepreneurial spirit and provide them with the necessary knowledge so they could easily join in the growing trend of entrepreneurship after graduation.
  • Course outcomes: After acquiring the knowledge of this course, students should realize they must not be slaves to the existing knowledge and experience, but should always seek out new ones. They should discover new properties and functions in the existing factors of production and new ways to combine them. Students should be encouraged to convey and apply their professional experience in their domestic economy.
  • Course content
    • Theory: Entrepreneurship and entrepreneurs, entrepreneurial strategies, determinants of entrepreneurship development, Quality and entrepreneurship, entrepreneurship and environmental crisis. Change management, risk management, keys to success. Entrepreneurship and innovations: concept, diffusion of innovation, economics of innovations, development factors of inventive activity, business plan.
    • Practicals: Practicals will be aimed at finding ideas, methods, means and tools for the innovation of particular objects, phenomena and processes.
  • Reading list
    • Predmetni nastavnik: Preduzetništvo, FPE, Beograd, 2009
    • prof. Dr Vlajko Petković: Preduzetništvo, VPŠ Čačak, Beograd, 2006.
    • Greber M.E.: Mit o preduzetništvu, Želing, Beograd, 1998.
    • Grinberg Ž.: Ponašanje u organizacijama, Želing, Beograd, 1998
    • Drucker P.: Menadžment za budućnost, Privredni pregled, Beogad, 1995.

Market Research / Brand Management

  • Course status: elective, fourth semester
  • ECTS: 6
  • Course objectives: Familiarizing students with the position and role of market research in a business system and business system management. Mastering the concepts related to particular models of market research and expanding the knowledge and skills related to the use of models, application software and Internet services.
  • Course content
    • Theory: Market research dimensions. Origins, development, concept and importance of market research. Content and process of market research. Ethical aspects of research. Different methods for collecting primary data. Analysis if marketing data. Scales and levels in marketing measurement. Measuring consumer attitudes. Researching market position and multidimensional scaling. Areas of market research. Researching the market of consumer and manufacturing (industrial) products. Specific areas of market research. Market research in commerce. Market research in tourism. Market research and financial and banking services. Foreign market research.
    • Practicals: Familiarizing students with the important elements of the subject matter. Research and application of the course content in practice.
  • Reading list: Vujović S: Istraživanje tržišta, FPE, Beograd, 2009. 
  • Course status: elective, fourth semester
  • ECTS: 6
  • Course objectives: Introducing students to the concept of advertising and promotional strategies. Students are trained to recognize the role and concept of the brand, as well as to manage and place the brand.
  • Course outcomes: Teaching students to communicate with consumers, to understand their ideas, and to make the outcome attractive even in a constantly changing environment.
  • Course content: management, branding, brand management.
    • Theory: Origins, development and definition of brand and branding. Brand and contemporary consumers. Brand creation models and branding laws. Branding strategies – making strategic brand-related decisions. Brand creation – process. Tools and techniques for creating, developing and managing brands. Brand identity. Brand-oriented organizational culture. Importance of service branding. Internet branding. Brand value and measuring return on brand investment.
    • Practicals: Students will be trained in the following areas: advertising, promotional strategies, brand creation. Advertising, the most persuasive message to potential consumers is the main mission of this course. When it comes to promotional strategies, students will participate in a series of communicative activities aimed at familiarizing consumers with a product. Brand creation is very important for maintaining a quality and value of a trademark.  

Seminar Paper

  • Status: Compulsory, fourth semester
  • ECTS: 3
  • Description: Seminar paper is a student’s individual professional paper that aims at expanding and deepening the knowledge of a particular area. It addresses a narrow, specific topic, with the idea of bringing a current issue in focus and providing certain innovations in traditional approaches. The purpose of the seminar paper is to develop the skills of writing a comprehensive presentation and overview of a particular issue, to develop the ability of data usage, and create a basis for writing more complex individual papers. The first step in writing a seminar paper is choosing a topic. Suggestions regarding the topic may be provided by teachers, or students depending on their knowledge of a particular area. The topic may be related to both theoretical and practical aspects of a certain area. In both cases, it must meet the criteria of curentness, relevance, concreteness, accuracy, content specificity, etc. After choosing a topic, the next step is to consult the mentor regarding the selection of the reference material.
    The structure of the seminar paper comprises the title page, contents, introduction main part, conclusion and bibliography. When writing a seminar paper, it would be desirable to use relevant quotes so as to expand and extend the topic, as well as footnotes to explain specific problems, concepts or personalities mentioned in the text in more detail. Students should also think about the style. The style and language of the seminar paper should correspond to the scientific discourse, without expressive or colloquial elements. Sentences should be grammatically correct, clear and concise. Each sentence should serve the purpose of expanding and illustrating the chosen topic. It would also be advisable to use tables, charts, images and illustrations, especially where necessary.


THIRD YEAR

FIFTH SEMESTER

Monetary Economics and Public Finances

  • Course status: compulsory, fifth semester
  • ECTS: 7
  • Course objectives: Introducing students to the theoretical and practical knowledge and skills in the field of monetary economics, with an input from professional practice. Practical mastery of the study program’s curriculum is the objective, together with the implementation of knowledge of application software integral to monetary economics.
  • Course outcomes: Theoretical, practical and applied knowledge and skills acquired in the study program as the requirement of the study program implementation.
  • Course content:
    • Theory: Money and money supply, issue of money, money primary, monetary aggregates, money supply and demand, monetary equilibrium, business and central banking, liquidity and solvency, credit arrangements, deposits, interest rate, exchange rate, international financial institutions, IMF and World Bank, European monetary system, Euro and dollar, credit and debt financing, price of money and capital. Taxes, social contributions, parafiscal taxes and fees, public revenues, fiscal revenues, business taxation, value added tax, excise taxes and fees, budget and public funds, public expenditures, EU tax and customs policies, EU budget policy, comparative tax systems, comparative budgetary systems, international public finances, fiscal management, tax consulting, budgetary engineering, macroeconomic and structural fiscal policy, quantitative fiscal models, budget deficit and public debt, fiscal strategies, tax effects on accumulation, investments, stabilization and growth.
    • Practicals: Theoretical instruction is aimed at the implementation of professional knowledge, training and professional practice in the field of monetary economics and public finances so as to acquire practical knowledge and skills defined in the study program.
  • Reading list: Ristić Ž., Komazec S: Monetarne i javne finansije, VPŠ, Čačak, 2007.

Financial Markets and Stock Market Management

  • Course status: compulsory, fifth semester
  • ECTS: 7
  • Course objectives: Introducing students to the theoretical and practical knowledge in the field of financial markets and stock market management, with an input from professional practice. Practical mastery of the study program’s curriculum is the objective, together with the implementation of knowledge of application software integral to national and international financial markets and stock market, as well as to financial trends in money and capital markets.
  • Course outcomes: Theoretical, practical and applied knowledge and skills acquired in the study program as the requirement of the study program implementation.
  • Course content:
    • Theory: Foundations of financial systems; Position and role of financial systems in an economy; Basic elements of a financial system; Concept and role of financial markets; Functioning of financial markets; Participants in a financial market; Regulatory and supervisory bodies in financial markets; Financial instruments; Money market instruments; Capital market instruments; Financial derivatives;
  • Practicals: The purpose of theoretical instruction is the implementation of professional knowledge, training and practice of the study program in the field of financial markets and stock market management aimed at acquiring practical knowledge and skills defined in the study program.
  • Reading list:
    • Vukosavljević D: FINANSIJSKA TRŽIŠTA I BERZANSKI MENADžMENT, FPE, Beograd, 2009
    • Ristić Ž. i dr., Finansijska tržišta i berzanski menadžment, VPŠ, Čačak, 2006.
    • Ristić Ž i dr., Berze i berzansko poslovanje, VPŠ, Čačak, 2006.

Banking and Payment Operations / Public Sector Management

  • Course status: elective, fifth semester
  • ECTS: 7
  • Course objectives: Mastering the basic knowledge in the domain of: asset policies, placement policies, interest policies, liquidity and profitability of banking and stock market operations, asset liability management, bank rehabilitation and consolidation.
  • Course outcomes: Training students to analyze and manage banking processes.
  • Course content:
  • Theory: Concept, role and position of banks; Basic functions of banks; Characteristics of modern banking; Foundation and governing bodies of banks; Active banking operations; Passive banking operations; Surety instruments; Neutral and personal banking operations; Payment operations in the country and abroad; Basic principles of banking; Supervision of banking operations; Internal control and auditing; Consumer protection, banking secrecy, bankruptcy and liquidation regulations; E-banking; Innovations in banking
  • Practicals: internship in a bank or stock market (20 classes).
  • Reading list: Vukosavljević D: Bankarsko poslovanje i platni promet, FPE, Beograd, 2009. Komazec S:, Ristić Ž. i dr.: Monetarna ekonomija i bankarski menadžment; Ristić Ž., Komazec S. i dr: Berze i berzansko poslovanje.

  • Course status: elective, fifth semester
  • ECTS: 7
  • Course objectives: Mastering the particularities, goals and techniques of public company (enterprise) management. In addition to general theoretical knowledge of public sector operations, students should also acquire the skills of analytical thinking and independent decision-making in complex situations.
  • Course outcomes: Theoretical, practical and applied knowledge and skills aimed at acquiring the desired qualification – degree in business economics.
  • Course content: Distinctive characteristics of public enterprises. Target function of public enterprises. Organizational structure and its impact on management process. Planning and control of revenues. Planning and control of production. Planning and control of capital expenditures. Planning and control of cash flows. Performance evaluation and management control. Risk management in public enterprises.
  • Reading list: Grupa autora, MENADŽMENT JAVNOG SEKTORA, M POWER 2009.

Foreign Trade / EU Law

  • Course status: elective, fifth semester
  • ECTS: 6
  • Course objectives: Acquiring knowledge in the field of foreign trade methods and techniques, international economic relations, international institutions. Techniques of foreign trade, foreign exchange, instruments in business relations, etc. Students are trained to work in the field of foreign trade, in manufacturing, service and trading companies, as well as insurance companies, banks and transportation and shipping companies.
  • Course outcomes: Students are able to work for companies participating in foreign trade, with special emphasis on manufacturing and service industries.
  • Course content
    • Theory: Foreign trade – concept, role and importance. Participants in foreign trade, factors of foreign trade, international economic transactions, effects of foreign trade on national economy, liberalism, protectionism, and multilateralism. International trade and customs agreements and institutions, instruments of international trade policy, international regional institutions, customs and other barriers and incentives in foreign trade cooperation, customs policy and its instruments. Channels of cooperation in foreign trade, foreign and joint investments and concessions, services in foreign trade, foreign trade companies, types of foreign trade relations, international payments, international business practices and ways of resolving international trade disputes. International payment operations, foreign currency balance of payments. Globalization of foreign trade cooperation and its impact on foreign trade cooperation between our country and the world.
    • Practicals: We will present practical cases and documentation so as to enable students to find employment in government institutions, banks, companies or other institutions that participate or support foreign trade with the world immediately after graduation.
  • Reading list: Petrović N. Spoljnotrgovinsko i devizno poslovanje, FPE, Beoigrad, 2009.god.

  • Course status: elective, fifth semester
  • ECTS: 6
  • Course objectives: Mastering the subject matter referring to the origins of EU, EU law and its application.
  • Course outcomes: Providing students with the knowledge that will enable them to find employment in institutions that implement EU laws.
  • Course content
    • Theory: Treaties on the creation and development of the European Union – EU. Foundation and legal nature of EU law. Application of law in member states and the process of harmonization of national law and EU law.
    • Practicals: Familiarizing students with the major aspects of EU law.
  • Reading list: Predmetni nastavnik, PRAVO EVROPSKE UNIJE, FPU, Beograd, 2009. Srdić M: Evropska Unija i pravo Evropske Unije, VPŠ Čačak, 2006.

Seminar Paper

  • Status: compulsory, fifth semester
  • ECTS: 3
  • Description: Seminar paper is a student’s individual professional paper that aims at expanding and deepening the knowledge of a particular area. It addresses a narrow, specific topic, with the idea of bringing a current issue in focus and providing certain innovations in traditional approaches. The purpose of the seminar paper is to develop the skills of writing a comprehensive presentation and overview of a particular issue, to develop the ability of data usage, and create a basis for writing more complex individual papers. The first step in writing a seminar paper is choosing a topic. Suggestions regarding the topic may be provided by teachers, or students depending on their knowledge of a particular area. The topic may be related to both theoretical and practical aspects of a certain area. In both cases, it must meet the criteria of curentness, relevance, concreteness, accuracy, content specificity, etc. After choosing a topic, the next step is to consult the mentor regarding the selection of the reference material.
    The structure of the seminar paper comprises the title page, contents, introduction main part, conclusion and bibliography. When writing a seminar paper, it would be desirable to use relevant quotes so as to expand and extend the topic, as well as footnotes to explain specific problems, concepts or personalities mentioned in the text in more detail. Students should also think about the style. The style and language of the seminar paper should correspond to the scientific discourse, without expressive or colloquial elements. Sentences should be grammatically correct, clear and concise. Each sentence should serve the purpose of expanding and illustrating the chosen topic. It would also be advisable to use tables, charts, images and illustrations, especially where necessary.

SIXTH SEMESTER

Business Law

  • Course status: compulsory, sixth semester
  • ECTS: 6
  • Course objectives: Mastering the subject matter related to companies: legal aspect of establishment, business operations within the organization, corporate bodies and integration.
  • Course outcomes: Providing students with the knowledge that will enable them to find employment in domestic and international companies.
  • Course content
    • Theory: Learning about establishment and business operations of companies, their integration and reorganization, ways to terminate companies through liquidation and bankruptcy. Studying a number of commodity contracts for buying and selling commodities and services, technology, industrial and intellectual property, foreign investments, etc.
    • Practicals: Familiarizing students with the major aspects of the subject matter defined in the course content.
  • Reading list: Vlatković M: POSLOVNO PRAVO, FPE, Beograd, 2009 Srdić M: Poslovno i finansijsko pravo, VPŠ Čačak, 2006.

Financial Accounting

  • Course status: compulsory, sixth semester
  • ECTS: 6
  • Course objectives: Acquiring knowledge of accounting, particularly in financial institutions, but at all other organizational levels as well. Studying the theory, organization, and methodology of accounting in a way that will enable students to tackle inevitable changes in accounting theory and practice. The course will only present the general and lasting fundamentals of accounting. Course outcomes: Acquiring theoretical, practical and applied knowledge defined in the study program.
  • Course content
    • Theory: Concept, role and importance of accounting, historical development of accounting, organizational structure of accounting, accounting principles and rules, operational records, company’s assets, sources of finance, sources of non-operating assets, revenues and expenditures, production cost and performance balance sheet, balance sheet and income statement, systematic and chronological records, treatment of fixed assets in accounting, chart of accounts and accounting plan, particularities of accounting in manufacturing companies, particularities of accounting in trading companies, foreign trade treatment, fund accounting and accounting in public sector
    • Practicals: Implementation of professional knowledge, practicals and professional practice defined in the Accounting Management program.
  • Reading list: Predmetni nastavnik: RAČUNOVODSTVO, FPE, Beograd, 2009 dr Bogdan Mrdović, Menadžment računovodstva, VPŠ, Čačak, 2006.

Student Traineeship I

  • Status: compulsory, sixth semester
  • ECTS: 6

E-business/ Global Economy and Business Diplomacy

  • Course status: elective, sixth semester
  • ECTS: 6
  • Course objectives: introducing students to the basic strategic models of the e-business system, methods, tools and procedures for the development of e-business, models for securing confidence on the Internet, security demands and ways to meet them, ways to link WEB presentations with organizational information systems.
  • Course outcomes: Training students to be able to safely and securely perform e-banking transactions, as well as to collect and use marketing information online and analyze them.
  • Course content: Theory: Introduction to banking: automation of banking operations; banking operations and Internet; online banking. Wholesale payment systems: bank relations, international exchange, messaging systems – wholesale payments; E-money: problems relating to traditional currency; e-payments; factors affecting the growing popularity of e-money; requirements e-money has to meet; requirements of e-payment systems; issues of anonymity and privacy. Cards and card operations: historical development; current situation in Serbia; classification and card types; Internet cards; background business; issues of privacy and security; international aspects of card operations. M-banking: m-commerce; principles of mobile financial services (banking services, brokers, investment banking, other services); mobile payments – cardholdership, card-less solutions, security of mobile business. Effects of globalization on banking operations. E-business processes: collecting information, marketing online sales, communication. Practicals: Electronic checks: checks and types of checks; electronic check formation; certification of check books. Internet payments: phone-card combination; payment upon delivery; payment through bank transfer; card payments; electronic checks; electronic payment order. Mobile payments – cardholdership, Bluetooth payments, mobile cash; WAP banking operations. Practicals: Finding and researching popular e-trade, e-banking, e-commerce and e-marketing websites. Reading list:  Bračika N.: “Elektronsko poslovanje”, VPŠ Čačak, 2008.; Kalakota R., Robinson M.: “e-Poslovanje”, MATE, Zagreb, 2002. Končar J.: “Elektronska trgovina”, Ekonomski fakultet, Subotica, 2000. Laudon K, Traver C.: “E-commerce”, Pearson, Boston, 2003. Šapić D.: “e-Commerce: Poslovanje preko Interneta”, Prometej, Novi Sad, 2005.

  • Course status: elective, sixth semester
  • ECTS: 6
  • Course objectives: Introducing students to the basic elements of global economy and economic diplomacy, geoeconomics, geofinances, geopolitics, geostrategy and geobusiness in the context of globalization. Course outcomes: Acquiring the knowledge necessary to perform managerial jobs in a competitive, global market.
  • Course content:
    • 1. Economic diplomacy, concept, functions, aims and processes of economic globalization, geoeconomic diplomacy, electronic business and Internet business.
    • 2. Geoeconomics, disparities in global economic development, management of international trade and finance.
    • Geofinance, international financial institutions, crises and IMF arrangements, development funding in the context of globalization and regionalization processes.
    • 4. Geopolitics, concept, place, role, importance and segmentation of geopolitics in contemporary international relations, geopolitics of the West, East and importance of the Balkans.
    • 5. Geostrategy, development and basic characteristics of military doctrines and strategies.
    • 6. Geobusiness, international business operations and export processing zones.
    • Theory comprises 50% of the course and is carried out using the “ex cathedra” method, whereas the rest of the program is carried out in the form of case studies that complement theoretical material.
    • Practicals: Comprises preparation, writing and defense of a seminar paper.
  • Reading list
    • Petković T: GLOBALNA EKONOMIJA I POSLOVNA DIPLOMATIJA,FPE, Beograd, 2009
    • Petković T: Globalna ekonomija i poslovna diplomatija, VPŠ Čačak, 2007.

Final Paper

 
  • Status: Compulsory
  • ECTS: 6
  • The goal of writing the final paper is for the student to show that they have mastered academic problem solving during their studies. The final paper is a scholarly paper written on a specific academic topic. It is larger in scope and has greater content value compared to a seminar paper. The final paper is written after the student has passed all the exams, submitted their seminar papers and completed the practicals. The purpose of the final paper is to complete the students’ training for future scientific work. It also presents a final test of the students’ knowledge and research skills. Moreover, students use final papers to expand their knowledge in chosen fields. The final paper topic selection is affected by a range of factors. Towards the end of their studies, students usually have enough knowledge to choose and formulate the topic themselves; however, they can do so together with their mentor. Students ought to choose the topic based on their interests and acquired knowledge. The topic can refer to a theoretical problem or practical research results. Before writing and presenting a paper with a theoretical topic, the students are required to collect the relevant literature, and select and organize the content. Students who opt for practical research need to present and interpret the findings related to a specific example, assignment or case study. The next step is to prepare the references and citations. The selection of sources is a creative act based on the acquired knowledge and the insight into the methods for obtaining and processing relevant information. The structure of a final paper includes a title page, table of contents, introduction, main part, conclusion and bibliography. When writing the paper, it is advisable to use citations which contribute to the explanation and expansion of the topic, as well as footnotes which provide a detailed explanation of the problems, terms and personalities mentioned in the text. With regard to style, students are expected to write accurately and apply a scientific style of writing. The writing should be on a higher level compared to seminar papers. The sentences ought to be grammatically correct, logical and concise. Each sentence should serve its purpose and contribute to the development of the theme. It is also advisable to use tables, figures and graphs where necessary.

How to specialize in a particular field?

You can specialize in your preferred business or IT field even during studies at the Information Technology, Economics and Entrepreneurship College.

Regardless of whether you have opted for three-year or four-year studies, you can specialize and expand your knowledge and skills by choosing a particular group of elective and specialist courses in a given field.

Lear more about business and IT fields you can choose from: Computer Design, Information Technology, Computer Science, Public Administration, Management, Financial Management and Banking. Choose what’s best for you!